Tag: bluesky

  • Why changes to the block on Elon Musk’s X are driving users away

    Why changes to the block on Elon Musk’s X are driving users away

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    Elon Musk’s X is planning to make a change to how the block function works, breaking from the established standards of other social media apps. When the policies around blocking change, people who have been blocked by someone will still be able to see that person’s posts, so long as they’re public. They just won’t be able to like, repost, or reply to these posts.

    “Blocking public posts makes no sense,” Musk said on X last year. “It needs to be deprecated in favor of a stronger form of mute.”

    Jack Dorsey, a former co-founder and CEO of Twitter, agreed with this sentiment. In a sense, Dorsey and Musk do have a point. On most social media platforms, if someone blocks you, you can still find their public posts — you just have to log out of your own account. But Tracy Chou, founder of the anti-harassment tool Block Party, argues that this extra bit of friction matters.

    Chou wrote on X, “i’m sure someone from twitter (elon) is arguing that block evasions were always possible from other accounts but the point is that friction matters!! making it easy for a creeper to creep is not a good thing!!”

    Many X users agreed with Chou, generating increased interest in other platforms. Bluesky, a Twitter alternative, has added another 1.2 million users over the past two days, as users looked for an alternative to X. On the U.S. App Store’s top charts, Bluesky climbed to No. 2 in the Social Networking category, up from No. 181 the previous day.

    These spurts of growth don’t always translate to long-term usage. But, as opposed to some other platform updates — like its name change from Twitter to X — this policy change isn’t just symbolic. It’s a move that prioritizes the experiences of people being blocked, rather than those doing the blocking, who are often more immediately at risk.

    “Today, block can be used by users to share and hide harmful or private information about those they’ve blocked,” X’s engineering team wrote in a post. “Users will be able to see if such behavior occurs with this update, allowing for greater transparency.”

    This stance can be alienating for users who are more concerned about their own safety than this cherry-picked scenario, in which they could be blocked by someone who then shares information about them.

    Claire Waxman, who serves in the London Mayor’s Office as the appointed Victims’ Commissioner, is also concerned how the changes could impact victims of abuse.

    “This is a dangerous decision for a social media platform, and will have serious implications for victims — especially those being stalked — and their safety,” Waxman wrote on X. “Enabling blocked users to see posts is catering to abusers and stalkers, indulging and facilitating their behaviors.”

    Colten Meisner, an assistant professor at North Carolina State University who studies social media harassment, agrees.

    “The block feature has been a first line of defense for people being harassed,” Meisner told TechCrunch. “It feels like there’s no other way to interpret this policy change but to say, ‘Victims of harassment, the first line of defense you’ve had, we’re now going to take away.’ Because if you want views, if you want visibility, that’s what it comes with on X.”

    Meisner also sees a trend in how Musk’s personal beliefs and vendettas have been reflected in platform policy.

    “[Musk] is definitely the archetype of the person that’s being blocked, and so it almost feels like a childish retaliation in some sense,” Meisner said. “Elon specifically has had this history of making policy changes basically at his own whims.”

    For instance, X has suppressed links to its competitors, like Substack and Mastodon at various times. The platform also once singled out NPR with a “state-affiliated media” label, which is usually reserved for publications without editorial independence from their government (NPR receives less than 1% of its $300 million annual budget from the Corporation for Public Broadcasting, which is federally funded).

    On a platform that has already generated marked rises in hate speech, the changes to the block feature are a harbinger of the same trend continuing.

    “This policy change is just a massive backstep in the history of harassment,” Meisner added.

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  • Bluesky surges into the top 5 as X changes blocks, permits AI training on its data

    Bluesky surges into the top 5 as X changes blocks, permits AI training on its data

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    Social networking startup Bluesky, which just reported a gain of half a million users over the past day, has now soared into the top five apps on the U.S. App Store and has become the No. 2 app in the Social Networking category, up from No. 181 a week ago, according to data from app intelligence firm Appfigures. The growth is entirely organic, we understand, as Appfigures confirmed the company is not running any App Store Search Ads.

    In addition, the growth is not limited to the U.S. market, either. A number of countries are showing four-digit growth in downloads, compared to last Wednesday, leading Bluesky to enter the top 10 in countries like Japan, Thailand, and Taiwan, where it’s No. 1; Hong Kong, where it’s No. 2; Canada and South Korea, where it’s No. 4; and Singapore, where it’s No. 8.

    While data on the app’s growth on Google Play is delayed, the early indications are that it’s rising there, too. At 4 a.m. EST, the app moved from No. 100 on the Android app store to No. 5 in the Social Networking category, and it is continuing to climb.

    Appfigures can’t yet account for Bluesky’s claimed half a million new users over the course of a day, but its estimates do confirm a massive growth spurt. So far, the firm is seeing 197,000 new installs on the App Store on Thursday, up from just 3,400 the day prior. The majority of those — 80,000, or 40% — came from the U.S. Japan also contributed with 53,000 installs (27%), and downloads have grown by four digits in around 90 total countries, Appfigures tells TechCrunch.

    As to what’s driving the surge, there are likely several factors working in combination.

    On X, users are understandably upset over the company’s decision to change how the block function operates. Soon, users with public accounts can have their X posts viewed by anyone, including those they’ve blocked, unlike before. Blocked users will only be prevented from engaging with those posts by liking, replying, and reposting, for instance. That introduces a safety issue for many who use the platform but face harassment and abuse, and for some, it was the final straw.

    In addition, X updated its Terms of Service and Privacy policy this week, giving it the right to share X user data with third parties, including those companies developing AI models.

    X may also still be feeling the effects from the earlier Brazil ban, though lifted, which saw some active users from that region making the shift to Bluesky, possibly pulling their followers with them.

    Plus, Bluesky could be benefiting from the moderation issues plaguing Threads, which saw users getting their accounts banned or their posts downranked for no reason. (Meta had partially attributed the problem to internal software used by Threads’ moderators.)

    In any event, X isn’t yet feeling the impacts of the changes, adding 17,000 downloads between Tuesday and Thursday. However, the app is no longer in the U.S. App Store’s top 10, now sitting at No. 29. The Elon Musk-owned app is seeing a mild downward trend, Appfigures says, but this is in line with the entire news category in the U.S. App Store being down 8.4% this year.

    Bluesky has seen big surges before, including when it opened its doors to the public after a long invite-only phase and more recently, when Brazil banned X, driving half a million new users to the social networking startup over the first two days of the ban, and more in the days that followed.

    (After publication, Bluesky announced it had added 1 million new users, driving its total user count to over 12 million.)

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  • Bluesky joins Threads to court users frustrated by Meta’s moderation issues

    Bluesky joins Threads to court users frustrated by Meta’s moderation issues

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    Social networking startup Bluesky is seizing the moment. Amid ongoing moderation issues affecting X rival Instagram Threads, the decentralized X competitor Bluesky has created an account on Meta’s newest platform. In doing so, the startup aims to capitalize on the discussions now taking place on Threads, where a number of users are threatening to leave Threads for Bluesky over this latest set of problems.

    On Wednesday, Instagram head Adam Mosseri said the company was looking into the network’s moderation issues, but no resolution has yet come about. Nor has Instagram explained what caused people to have their Threads’ posts downranked and blocked, or their accounts removed or falsely flagged as belonging to underage users. However, many suspect the company is relying on AI-powered moderation systems, which are likely misfiring.

    As conversations about leaving Threads for Bluesky ramped up, Bluesky set up an account and reached out to Threads users, cheekily writing “Heard people were talking about us … so we created an account to share some more information!”

    The company then clarified several key ways Bluesky is different from Threads in terms of moderation. Similar to other social networks, it does employ a moderation team that follows a set of community guidelines. However, Bluesky notes that its team won’t de-rank content if it’s about politics — something that Meta actively chose to avoid ahead of the contentious U.S. election season.

    In February, Meta had said it would no longer recommend political content across Threads and Instagram, saying users would only see this content in their feeds if they actively followed political accounts. That decision led to a creator backlash, which saw hundreds signing a letter about Meta’s move, claiming that limiting the reach of such content “endangers the reach of marginalized folks speaking to their own lived experience on Meta’s platforms.”

    In addition, Bluesky shared on Threads that its moderation system differs from other social networks as well, as it introduces an “open stackable ecosystem” that allows independent organizations to publish their own moderation tools that users can optionally subscribe to in order to filter their feed to their personal preferences.

    The company also touted its support for open source code, account portability, and algorithmic choice and shared one of its starter packs (account suggestions of who to follow).

    Whether the proposed exodus from Threads will actually have a significant impact on either social network remains to be seen. Threads may address the moderation problems well before any departures reach a critical mass. And although Threads users may create accounts on Bluesky to kick the tires, they may not choose to stay given that the network’s size remains dwarfed by Threads. The former has now topped 10.7 million users, but Threads now sees over 200 million active users on a monthly basis.

    Others, meanwhile, may choose to stay on Threads regardless of the current problems. For some, that’s because they remain bitter about how long Bluesky remained an invite-only social network, joking about how they’re still waiting for their invitation.

    Even if Bluesky isn’t able to direct a sizable number of Threads users to its platform, as it did when X was banned in Brazil, it will still benefit from the user feedback it’s collecting. For instance, among the hundreds of replies it’s receiving, people are pointing out the need for better threading on Bluesky’s app as well as connectivity with ActivityPub, the protocol powering Mastodon and soon, Threads, once it fully federates.

    Bluesky responded by saying, “We’re reading all the feedback you have and taking notes,” alongside a link to download its app.

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  • The best Twitter alternatives worth checking out

    The best Twitter alternatives worth checking out

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    We’ll be straight with you. There’s no 1:1 Twitter replacement, but there are plenty of social apps that might be worth substituting into your obsessive timeline-checking routines if you’re done with Twitter for whatever reason (we can think of plenty).

    Twitter’s current situation — advertisers leaving, Nazis logging back on — presents an opportunity to check in with ourselves about what we really want out of a social network.

    We don’t just have to use social apps because they’re there, and they’re really sticky. Users should get something out of the exchange, particularly on ad-supported services. Whether that means building a following for your fledgling business or connecting with people in communities you care about, social media should serve a function — not just drain away the hours in the day.

    Happily, there are options. Decentralized projects offer different experiences that are less beholden to corporate whims, while less traditional social platforms might serve up a totally different set of interactions and experiences. But that’s OK. Twitter wasn’t perfect, and while it was and arguably still is pretty essential for real-time events and news-gathering, its most engaged users didn’t always enjoy spending time there.

    Here are some options to consider.

    Threads

    Meta’s Threads has cemented itself as one of the most popular and viable Twitter alternatives out there. Although the app was a bit scarce when it first launched in July 2023, Threads has slowly but surely been adding requested features, such as trending lists and a desktop version. 

    One advantage that Threads has over Twitter is its integration with Instagram. You can log in with your Instagram credentials, and it’s easy to find people to follow because the app knows who you’re already connected with. Plus, you can cross-post from Instagram and Facebook to Threads. 

    Another advantage that Threads has over Twitter is the platform’s integration with the fediverse, which is a collection of social networks running the ActivityPub protocol. 

    While Threads is a great Twitter alternative in almost all aspects, some may find that it lags behind on news, sports, and pop culture events. It’s worth noting that Meta has also distanced itself and its platforms from politics. 

    It’s worth noting that while Threads offers a basic Twitter-like experience, it doesn’t include features such as long video, direct messages, or live audio rooms.

    Mastodon

    Mastodon is one of the most-discussed homes for fleeing Twitter users — and with good reason.

    The service is designed in a way that decentralizes power and moderation decisions, obviating the concerns about one person setting platform-wide rules based on a whim.

    Mastodon works a lot like Twitter, allowing users to share real-time thoughts to an account and reshare posts by others. But that’s mostly where the similarities end. Unlike traditional social networks, Mastodon is an open source option, which means that rather than all users being in one big basket with one set of rules, you’ll need to select a server (smaller basket) to join.

    If you get sick of it or disagree with those moderation decisions, you can migrate elsewhere. You can still follow and interact with people on other servers so you don’t need to agonize too much over that choice, but that decentralized ethos colors the whole experience.

    Like a choice of server, you’ll also have a choice of which app to use on mobile. Mastodon’s open source nature means you’ve got more choice all around, but the downside is that the extra steps might be off-putting to people who want a more straightforward sign-up process.

    That said, if you’re tired of the cynicism and harassment on Twitter, the vibe on Mastodon is pretty chill right now. If any of this sounds interesting, it’s definitely worth checking out.

    Bluesky

    Bluesky is a fast-growing alternative to Twitter and was developed in parallel with Twitter and spearheaded by former Twitter CEO Jack Dorsey. Like Mastodon, Bluesky is all about the decentralized social network — that is, giving people the tools they need to form their own communities. 

    Bluesky is ultimately a decentralized version of Twitter. The service lets you post text and images, reply and repost, and message users. However, unlike Twitter, Bluesky lets you set up your own server if you want and pick your own algorithm. Bluesky also lets you decide how much or little you want your content moderated, as it lets you subscribe to independent moderation services.

    New users get access to the app’s “Starter Pack” feature, which creates a curated list of people and custom feeds to follow in order to find interesting content as soon as you create an account. 

    Like Threads, the app was pretty bare bones when it first launched to the public in February, but Bluesky has since rolled out many requested features, such as native support for videos and DMs. 

    Discord

    Discord doesn’t really work like Twitter at all, but hear us out: It’s one of the best social apps around.

    The app was originally created to give gamers a better way to chat, but since then it has expanded well beyond that initial vision. Like Mastodon, Discord doesn’t offer a giant “public square,” instead offering topic and interest-based servers that anyone can join and hang out in. Discord offers regular text chat within its server-based channels, as well as seamless voice chat and some other experiences, like streaming a game to friends or queueing up YouTube videos together. Some of the most popular servers have hundreds of thousands of members, but you could also just curate one for friends or family.

    Through servers, Discord offers some of the same federation benefits as Mastodon without the open source stuff that spooks some people during onboarding. And Discord isn’t going anywhere anytime soon: It’s a mature company with a thriving user base and a sustainable business built around paid subscriptions. That kind of stability goes a long way for social apps, which historically are prone to fizzling out and vanishing overnight.

    The downside is that Discord is more about chatting than posting. The app’s Slack-like interface refreshes in real time and in a busy Discord, or even one with a few hundred active members, it’s easy to lose track of conversations fast. The company knows that and is actively building more tools that enable asynchronous interactions, so that’s something to watch out for.

    Tumblr

    Although you may not see it as an alternative to Twitter, there are some similarities between the two platforms that make it a notable contender.

    Even though Tumblr teeters more toward a microblogging site than a traditional social network, it features a feed that displays posts from people you follow in a similar way to Twitter. Tumblr lets you post content with images, GIFs, videos, and more. You can leave notes on a post, which are similar to comments. You can also like, share, and repost content on the platform. Tumblr also has a trending topics section like Twitter, and it has a chat feature that’s similar to direct messages on Twitter.

    Tumblr offers more flexibility than Twitter, while being easy to set up and use. You can use Tumblr for free or opt for an ad-free experience with additional features for $4.99 per month or $39.99 a year. Given Tumblr’s ability to stay alive despite its fair share of changing ownership, we don’t think it’s going anywhere, which makes it an ideal alternative to Twitter. It’s also a place with its own unique humor and a chaotic culture that’s a massive part of Tumblr’s unique appeal.

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  • Bluesky addresses trust and safety concerns around abuse, spam, and more

    Bluesky addresses trust and safety concerns around abuse, spam, and more

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    Social networking startup Bluesky, which is building a decentralized alternative to X (formerly Twitter), offered an update on Wednesday about how it’s approaching various trust and safety concerns on its platform. The company is in various stages of developing and piloting a range of initiatives focused on dealing with bad actors, harassment, spam, fake accounts, video safety, and more.

    To address malicious users or those who harass others, Bluesky says it’s developing new tooling that will be able to detect when multiple new accounts are spun up and managed by the same person. This could help to cut down on harassment, where a bad actor creates several different personas to target their victims.

    Another new experiment will help to detect “rude” replies and surface them to server moderators. Similar to Mastodon, Bluesky will support a network where self-hosters and other developers can run their own servers that connect with Bluesky’s server and others on the network. This federation capability is still in early access. However, further down the road, server moderators will be able to decide how they want to take action on those who post rude replies. Bluesky, meanwhile, will eventually reduce these replies’ visibility in its app. Repeated rude labels on content will also lead to account-level labels and suspensions, it says.

    To cut down on the use of lists to harass others, Bluesky will remove individual users from a list if they block the list’s creator. Similar functionality was also recently rolled out to Starter Packs, which are a type of sharable list that can help new users find people to follow on the platform (check out the TechCrunch Starter Pack).

    Bluesky will also scan for lists with abusive names or descriptions to cut down on people’s ability to harass others by adding them to a public list with a toxic or abusive name or description. Those who violate Bluesky’s Community Guidelines will be hidden in the app until the list owner makes changes to comply with Bluesky’s rules. Users who continue to create abusive lists will also have further action taken against them, though the company didn’t offer details, adding that lists are still an area of active discussion and development.

    In the months ahead, Bluesky will also shift to handling moderation reports through its app using notifications, instead of relying on email reports.

    To fight spam and other fake accounts, Bluesky is launching a pilot that will attempt to automatically detect when an account is fake, scamming, or spamming users. Paired with moderation, the goal is to be able to take action on accounts within “seconds of receiving a report,” the company said.

    One of the more interesting developments involves how Bluesky will comply with local laws while still allowing for free speech. It will use geography-specific labels allowing it to hide a piece of content for users in a particular area to comply with the law.

    “This allows Bluesky’s moderation service to maintain flexibility in creating a space for free expression, while also ensuring legal compliance so that Bluesky may continue to operate as a service in those geographies,” the company shared in a blog post. “This feature will be introduced on a country-by-country basis, and we will aim to inform users about the source of legal requests whenever legally possible.”

    To address potential trust and safety issues with video, which was recently added, the team is adding features like being able to turn off autoplay for videos, making sure video is labeled, and ensuring that videos can be reported. It’s still evaluating what else may need to be added, something that will be prioritized based on user feedback.

    When it comes to abuse, the company says that its overall framework is “asking how often something happens vs how harmful it is.” The company focuses on addressing high-harm and high-frequency issues while also “tracking edge cases that could result in serious harm to a few users.” The latter, though only affecting a small number of people, causes enough “continual harm” that Bluesky will take action to prevent the abuse, it claims.

    User concerns can be raised via reports, emails, and mentions to the @safety.bsky.app account.

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  • Bluesky catches up to X with native support for video

    Bluesky catches up to X with native support for video

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    Bluesky, the social networking startup now nearing 10 million users thanks to X’s ban in Brazil, will now allow users to share videos of up to 60 seconds in length on its platform, the company announced on Wednesday.

    Designed as a decentralized version of X (formerly Twitter), Bluesky allows users to post text and images, reply and repost, and message users. However, unlike X, Bluesky lets users set up their own servers if they choose, pick their own algorithm, and decide how much or little they want their content moderated by subscribing to independent moderation services.

    With native video support, the network will be able to better compete with other X rivals, including Instagram Threads and the decentralized service Mastodon, among others.

    The company notes that videos will autoplay by default, but this can be turned off in the settings.

    Each post on Bluesky can contain one video, which can also include attached subtitles. Users will be limited to uploading 25 videos or 10GB of video per day as the feature first launches, though these limits may be adjusted over time, Bluesky says.

    Image Credits: Bluesky

    While the company will require users to verify their emails to cut down on video spam, it will allow adult content. Users will be able to label their videos that have adult content, however, so those who don’t want to see this can filter them out of their timeline using moderation controls. Bluesky says it’s processing videos via Hive and Thorn to ensure videos that require a content warning are addressed and to make sure illegal material like CSAM (child sexual abuse material) do not get posted.

    Videos can also be reported for violating community guidelines, which could affect the user’s ability to continue to upload video, the company warns, if the violations are repeated. When a post with a video is deleted, the data will also be entirely purged from Bluesky’s infrastructure, the company notes.

    The feature’s launch may have come a day too late to capitalize on some of the more shareable (or wild!) moments from last night’s U.S. presidential debate, but video support has the potential to make Bluesky a more engaging place to discuss breaking news, politics, pop culture, sports, and more, the company thinks.

    Video follows a number of updates to Bluesky’s app, which last year included an in-app video and music player that supported third-party content, like YouTube, Soundcloud, Spotify and Twitch embeds. This year, the company played further catch-up with X with the launch of DMs (direct messages), a more personalized Discover feed, tools to hide replies, and more. Last month, Bluesky also said it was considering launching something similar to X’s crowdsourced fact-checking feature, Community Notes, as well.

    Support for video uploads will be made available randomly to users in increments until fully rolled out, to ensure the servers can handle the influx of new content, the company says.

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  • Startups have to be clever when fighting larger rivals

    Startups have to be clever when fighting larger rivals

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    Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups. Want it in your inbox every Friday? Sign up here.

    You won’t find any Founder Mode discourse in this week’s newsletter, although the memes keep coming. Instead, here’s your usual dose of startup news, from oversized rounds, to pivots, to new product launches.

    Most interesting startup stories from the week

    Fediverse, Mastodon, Threads, Bluesky
    Image Credits: Bryce Durbin / TechCrunch

    When facing bigger rivals, startups often have to be clever on how to fight. There’s no right answer, which explains why many change their mind along the way when they don’t get a lucky break.

    Brighter sky: X’s shutdown in Brazil is benefiting rival social network Bluesky, which saw a massive influx of newcomers since last weekend. This was particularly noticeable, as it’s still much smaller than Meta’s Threads and its 200 million monthly active users.

    Chat battle: Anthropic launched Claude Enterprise, a subscription plan for businesses interested in using its AI chatbot, but with admin tools and more security safeguards. It will compete with OpenAI’s ChatGPT Enterprise.

    Thrown towel: Not long after it raised a $500 million Series B round, German AI startup Aleph Alpha is pivoting away from the LLM fight and into AI support with the launch of a new product called PhariaAI.

    Still kicking: NightCafe doesn’t get as much publicity as rival Midjourney, but its AI-powered art creation tools have over 25 million users. This also translates into earnings; a source told TechCrunch that NightCafe makes $4 million in annualized revenue.

    Piggyback: HR and payroll software company Paylocity agreed to acquire corporate spend startup Airbase for $325 million, almost less than half of its 2021 $600 million valuation. Founder Thejo Kote said Paylocity’s size and scale will help bring Airbase to a much larger audience.

    Most interesting fundraises this week

    Ilya Sutskever-open ai
    Image Credits: JACK GUEZ/AFP / Getty Images

    More funding is another way to try to get ahead of competitors, but so are differentiation, innovation and going for new markets.

    Three months later: Safe Superintelligence (SSI), the mere-months-old startup co-founded by Ilya Sutskever of OpenAI fame, has raised over $1 billion, reportedly at a $5 billion valuation.

    AI agents: With $50 million in fresh funding, You.com is narrowing down its focus — it hopes to turn its AI into a productivity engine that will solve complex search queries.

    Hospital at home: Doccla, a British virtual ward startup that helps hospitals remotely manage patients, raised $46 million for its European expansion. 

    Microcapsules: French clean tech startup Calyxia, a B Corp, raised a $35 million Series B round that will help it produce alternatives to microplastics, a growing pollution concern. 

    MENA fintech: Dubai-based YC alum Ziina raised a $22 million Series A round to keep growing its P2P payments app, which already counts 50,000 retail and business customers.

    Most interesting VC and fund news this week

    Ramneek Gupta, PruVen Capital
    Image Credits: PruVen Capital

    Proven: PruVen Capital, a fintech and insurtech venture firm founded by Ramneek Gupta, a former Battery Ventures and Citi Ventures VC, closed a $378.5 million second fund. Unlike its first fund, which had Prudential Financial as its main LP, this new vintage is also backed by others.

    Mainstream climate: The fourth climate-focused fund raised by Dutch firm SET Ventures closed at €200 million, twice the size of its previous one. It will be deployed into 20 to 25 European early-stage startups making renewable energy more mainstream. 

    AI incubator: VC firm Mayfield Fund allocated $100 million to its newly launched AI Garage, an incubator for ideation-stage founders interested in building “AI teammate” companies.

    Last but not least

    Image Credits: Palantir

    Palantir’s CTO Shyam Sankar has become “a secret weapon for Valley defense tech startups,” TechCrunch’s Margaux MacColl reported. One of its earliest employees, he started a program called First Breakfast in 2023 that doesn’t provide breakfast but does offer a set of software tools that can give new defense tech startups a leg up.

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  • Bluesky continues to soar, adding 2M more new users in a matter of days

    Bluesky continues to soar, adding 2M more new users in a matter of days

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    Social networking startup Bluesky continues to benefit from X’s shutdown in Brazil having now added over 2 million new users over the past four days, up from just half a million as of Friday. This rapid growth led some users to encounter the occasional error that would state there were “Not Enough Resources” to handle requests, as Bluesky engineers scrambled to keep the servers stable under the influx of new sign-ups.

    As new users downloaded the app, Bluesky jumped to becoming the app to No. 1 in Brazil over the weekend, ahead of Meta’s X competitor, Instagram Threads. According to app intelligence firm Appfigures, Bluesky’s total downloads soared by 10,584% this weekend compared to last, and its downloads in Brazil were up by a whopping 1,018,952%. The growth seems to be having a halo effect, as downloads outside Brazil also rose by 584%, the firm noted. In part, this is due to Bluesky receiving downloads in 22 countries where it had barely seen any traction before.

    In terms of absolute downloads, countries that saw the most installs outside Brazil included the U.S., Portugal, the U.K., Canada and Spain. Those with the most download growth, however, were Portugal, Chile, Argentina, Colombia and Romania. Most of the latter group jumped from single-digit growth to growth in the thousands.

    Bluesky’s newcomers have actively engaged on the platform, too, driving up other key metrics.

    As one Bluesky engineer remarked, the number of likes on the social network grew to 104.6 million over the past four-day period, up from just 13 million when compared with a similar period just a week ago. Follows also grew from 1.4 million to 100.8 million while reposts grew from 1.3 million to 11 million.

    As of Monday, Bluesky said it had added 2.11 million users during the past four days, up from 26,000 users it had added in the week-ago period. In addition, the company noted it had seen “significantly more than a 100% [daily active users] increase.”

    Bluesky’s appeal to those forced to leave X may have to do with how closely the user experience resembles that of the now Elon Musk-owned app, formerly known as Twitter. Once incubated within Twitter, Bluesky spun out as a separate company and raised its own funding, but still retains much of Twitter’s look and feel.

    Like X, Bluesky offers features like likes, reposts, quote posts, lists, direct messages, search tools and user profiles, but it also improves on X’s capabilities in other ways. As a decentralized social network, users can set up their own instances (servers that run Bluesky and connect to others over the AT Protocol), customize their feeds, subscribe to third-party moderation services, and create and share “starter packs” that link to curated sets of recommended users to follow. In a coming update, Bluesky also plans to add support for video, the company says.

    Another factor to consider here is how Bluesky’s approach to content and moderation differs from Threads.

    Even when it was Twitter, X has long been known as a hotbed for breaking news and political debates, Threads has taken the opposite approach, saying it would not default to recommending political content on its platform. Instead, Threads wants to make itself palatable to brands and influencers, similar to Instagram, as it intends to eventually monetize via ads.

    Given that X’s ban in Brazil is tied to politics — the country wanted control over what could be said on the platform — it’s likely that some Brazilians opting for Bluesky wanted to join a network that was not centralized and as easily controlled. On platforms like X, moderation decisions are left up to the site’s owners, but on decentralized networks, the users are in charge.

    That flexibility combined with Bluesky’s ease of use could make the network a bigger draw than others.

    For instance, though Mastodon offers its own decentralized network, the recent user growth driven by Brazil was on a much smaller scale. On Saturday, Mastodon founder and CEO Eugen Rochko said the service had seen 4,200 signups from Brazil, up from 152 signups on August 28, for instance. That could speak to the fact that Brazilians want more than decentralization: They also want a place that more closely resembles Twitter/X.

    Meta has not yet commented on how large an increase it’s seen on Threads driven by Brazilians leaving X, but as a network that already has over 200 million monthly active users, even the addition of thousands or millions more would not be as noticeable a gain, compared with the much smaller Bluesky. Still, it’s also possible that Brazilians wanted to move to a place that was separate from friends, family and creators — one that defaulted to public postings and felt more like Twitter once did. Bluesky’s culture, which tends toward s***posting and memes, has the sort of chaotic energy of an early Twitter.

    X is said to have had north of 20 million users in Brazil, which means there’s plenty of growth to be captured all around.

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  • Bluesky adds ‘anti-toxicity’ tools and aims to integrate ‘a Community Notes-like’ feature in the future

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    Social networking startup and decentralized X competitor Bluesky is introducing new features designed to make its platform less toxic and conversations less combative than on its predecessor. The company on Wednesday introduced a handful of anti-abuse features, including the ability to hide replies, as X offers today, as well as a way to detach your original post from someone’s quote post. The latter would limit people’s ability to dunk on others and send them hate.

    Dunk tweets originated on Twitter as a form of abuse that involves someone using the quote-tweet feature to add their own commentary that mocks, disparages or refutes the original post in such a way that others respond with further insults, derision or abusive remarks. The dunk became a popular way for Twitter users to increase engagement with their posts as they would often receive a boost in likes and replies, especially if their dunk commentary was witty. However, for the person being dunked on, being highlighted in this way was not welcomed, as a flood of non-followers would spam their replies with hateful or abusive remarks.

    Bluesky’s detach quote feature rolling out in the latest release (version 1.90) will allow users to view all the quote posts associated with a given post and remove their original post from someone’s quote post. This, the company explains in an announcement, will help users “maintain control over a thread you started, ideally limiting dog-piling and other forms of harassment.” (Of course, screenshotting to dunk on posts will still be possible, so this doesn’t necessarily prevent dunks entirely!)

    Image Credits: Bluesky

    Meta’s Threads, another X competitor, also offers tools that let users change who can reply to or quote their posts.

    One drawback of this feature has to do with how quote posts can be used to correct or clarify misinformation. But Bluesky says it will rely instead on labeling services — that is, labels added to posts by moderation services. Unlike on X and Facebook, there is not just one centralized moderation team. The company also built tools that allow developers and other communities to build their own labeling and moderation services. It’s even helping to seed the ecosystem by offering a small monetary grant to those who want to build such tools.

    In addition, Bluesky says it hopes to integrate a Community Notes-like feature in the future, too.

    On X, Community Notes serve as a crowd-sourced form of fact-checking that relies on a bridging algorithm that works to find consensus among people who usually don’t share the same views. When they both agree on a Note, it’s more likely to be true. Bluesky didn’t say when such a feature would be added to its roadmap, however.

    Other new features rolling out on Bluesky include the ability to hide replies on your own posts. The replies will remain public but will be placed behind a “Hidden replies” screen, making it less likely that users would click through to read them, as often hidden replies are spam or unhelpful remarks.

    Image Credits: Bluesky

    Another addition is an option to enable priority notifications, meaning notifications only from people you follow. This could help those with larger followings see the replies and updates they’re most interested in, but it could also help people whose post may be getting an unexpected amount of attention.

    The company says it will continue to add more options for notifications over time.

    Image Credits: Bluesky

    Bluesky is also changing how replies will show up in users’ timelines.

    Instead of showing every reply in the Following feed, it will now only show those replies that involve at least two people you follow. The advantage of this is that you can now reply to your older posts to have them bumped to the top of your followers’ feeds without having to repost your own reply to surface it. Plus, it will keep replies from being separated from the top-level post, the company says.

    However, it could make it more difficult for people to find interesting conversations to participate in, which could have an impact on engagement metrics. Some users are already upset over this change, saying that their Following feeds have significantly less content. Bluesky says it will listen to user feedback on this, though, indicating that the team may consider rolling it back if there’s enough backlash over the changes.

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