The countdown is on to the year’s biggest holiday shopping weekend, and we rounded up the best early Black Friday bedding deals from brands we love. These discounts are shaping up to be as good as last year (think: up to 50% off sitewide), so now is the perfect time to stock up on essentials like sheets and pillows or splurge on a down comforter and duvet that can upgrade your current bedding kit.
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As Black Friday gets closer, we’ll keep you updated on the most current deals to ensure you get the biggest savings and lowest prices. And for brands that haven’t yet released Black Friday bedding deals, we’ll share last year’s discounts so you can plan ahead on how much you can save this year.
Shop by Brand
Brooklinen: Up to 35% off sitewide and up to 40% off select bundles
One of our most beloved brands, Brooklinen, is offering 25% off sitewide and up to 40% off Mystery Madness bundles (don’t miss the Woven Checkerboard duvet set!). Stumped on what to cop? We think this linen quilt is a timeless pick to give your bedding some texture and it feels just right with the heathered cashmere core set. “The delicate feel of this bedding is just what you need to feel enveloped on chilly nights, but it’s not as warm as flannel so you will never overheat,” says contributor Yelena Moroz Alpert. Alternatively, you can never go wrong with the brand’s new washed classic percale sheet set for something luxuriously soft to the touch.
Saatva: Save $400 when you spend $1,000
Any time we can nab Saatva sleep accessories at a discounted price, we hustle to it. Why? Saatva is known online for luxury in both its sleep products and customer treatment (Saatva mattresses come with complimentary white glove delivery and old mattress removal). AD readers can now save $400 on Saatva Classic and the Rx models. Commerce director Rachel Fletcher once told us the brand’s organic percale sheets “feel the most like expensive hotel sheets…they’re Fair Trade and GOTS Certified, which are things I believe in paying more for across the board.” While you won’t qualify for Saatva’s spend-more-save-more early Black Friday deal with just this sheet set in your cart, you will if you add a few other goodies like the sweater knit blanket and all-year down alternative comforter.
Our love for Buffy products is well-documented, so we would be remiss not to shout it from the rooftops whenever the brand has a sale. According to contributor Sydney Gore, the brand’s cloud comforter is “light, soft, breathable…everything you would ever want in a comforter that stays on your bed all year round.” Pair it with the eucalyptus duvet cover, and you’ll look forward to getting eight hours of beauty sleep every night. For Buffy’s fall bedding sale, you can save 25% off bedding and up to 35% off bundles like the Advanced Cooling Set and the Foundational Sleep Set. Go forth and get comfy.
Boll & Branch early access gets you 25% off with a special code ADCYBER. Then, there are a few gems in the brand’s clearance section you should scoop up while you still can. Fletcher told us the brand’s signature hemmed sheets have “that coveted softness which feels lived-in but not worn out.” And since the elastic banding on the fitted sheet is top-stitched, loose threads are unlikely. Alpert recently tested the piped edge set with a peony print and adores the classic ink-drawn detail. “It’s like something out of a Jane Austen cottage,” she says.
We love Sijo for its ethical, environmentally friendly cotton-alternative products, and the brand is teasing bigger Black Friday bedding discounts with 20% and more off its sleep goods right now. In search of a “duvet insert that is lightweight but also does the job of keeping me warm (or at least helps me layer without the bulk),” Alpert turned to Sijo’s AiryWeight Eucalyptus comforter, which was just the right amount of cooling for the cold sleeper. It didn’t take long to convince her to try the AiryWeight Eucalyptus sheet set in snow stripe. “The breezy material is a nice balance to my flannel duvet cover and keeps my bedding from feeling overly heavy,” she explains.
With up to 20% off GOTS-certified organic mattresses, bedding items, and sustainable furniture at Avocado, now is the perfect time to upgrade your sleep sanctuary for less, whether you’re shopping for a new duvet insert or pillow.
Helix’s Black Friday bedding sale includes 25% off everything, including the GlacioTex cooling memory foam pillow. But memory foam can’t be cooling, right? Wrong—we’ve used this pillow, and can confirm that the copper-infused memory foam core and cool-to-the-touch cover do the trick for hot sleepers. Looking to upgrade your mattress? We recommend the Helix Midnight Elite for its crowd-pleasing medium-firmness and cozy pillow top.
Brooklyn Bedding is offering 30% off sitewide on Black Friday with code BFRIDAY30 at checkout. While we love Brooklyn Bedding’s mattresses, we’ve recently discovered its super comfy bedding line, including its chunky knit weighted blanket—now $153 instead of $219. We also recommend the deep-pocket tencel sheets. Contributor Terri Williams tried these as a sustainable bedding option and says they “look as good as they did on day one,” even after several washes.
You’ll get up to 25% off sitewide, but if you buy three or more items (too easy!), the discount is bumped up to 35% off. Plus, if you spend $200 or more by November 27, you get a free robe. Contributor Megan Wahn has our favorite bamboo sheet set and says it’s “ultra quality and luxurious fabric that feels like a dream to slip into at night.” She adds, “I honestly thought these sheets were silk when I first lay on them, that’s how smooth and buttery soft they feel. With some sheets, it’s hard to feel a noticeable difference in material quality, but that’s not the case with the bamboo sheets.”
Alpert had to get her hands on the winter toile bamboo stretch pajamas as soon as they dropped. “The barely-there feel of bamboo viscose makes me wear these into late mornings, and I love that the woodland creatures evoke the holiday magic without getting too literal,” she says. Cozy Earth also offers an extensive sock collection. “These are some of the comfiest socks I’ve ever had,” senior commerce editor Nashia Baker says of the essential ankle socks. “They have the softness that Cozy Earth’s sheets are known for, while perfectly conforming to my feet without slipping off.” And with the shearling slides in your cart, staying in is now more enticing than an office holiday party.
Serena & Lily may be known for its coastal aesthetic, but that doesn’t mean the brand doesn’t know how to do flannel. “I had to force myself to swap out the gingham-print sheets,” says Alpert. “Sleeping in the brushed cotton is on par with climbing into a fluffy nest. Unlike other flannel sheets, these are mid-weight, so I felt incredibly cozy but didn’t break a sweat in the middle of the night.” The Belvedere flannel pajamas have been discounted more than 50%—just saying. On the other hand, if you’re spending the holidays in a warmer climate, there is no shortage of pastel blues, like their delicate percale hydrangea-print sheets and linen-cotton quilts with hand-pick stitching that is all about craftsmanship.