12 Early Black Friday Mattress Deals, Vetted by AD (2025)


To everyone out there looking to refresh their bedroom essentials, you can skip the in store shopping and use this guide on the best early Black Friday mattress deals. Yes, we know it’s a little early. But now’s the best time to shop if you like to get your holiday shopping out of the way before the rush of the season.

Our Top Picks for the Best Early Black Friday Mattress Sales

Best Overall

Saatva Loom & Leaf Mattress

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Best Eco-Friendly 

Avocado Green Mattress

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Best Budget

Wayfair Sleep 8″ Medium Memory Foam Mattress

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Like we’ve always said, we here at AD are very dedicated to sleep and sleep-related products like beds that ensure you’ll have the best night’s rest. And just as we’re dedicated to finding and reviewing those products, we’re also dedicated to finding the best deals on said products during major sales events like this one. We’ve scoured our favorite retailers for mattress types that help ease common sleep woes like back pain. Plus, we’ve sprinkled in picks with plush pillow top features for shoppers looking for something a little more luxe.

Here are all the best mattress deals we’ve spotted. Don’t wait up, though: We’re keeping an eye on all the official sales that roll in, but since prices are constantly changing, we recommend grabbing one of these as a holiday gift to yourself while the deals last. Sweet dreams, fellow shoppers.

All prices shown are for queen size mattresses unless otherwise noted.

Shop by Brand

Saatva Loom & Leaf Mattress

Throughout the bed-in-a-box boom, Saatva has bridged the gap between traditional mattresses and the bevy of DTC brands that are now occupying the space. Thanks to elevated materials and white-glove delivery, its made-to-order luxury mattresses have quickly become a darling of the sleep world. The brand is ahead of the game with $300 off sitewide orders of $1,000–including the Saatva Classic and AD contributor Bailey Berg’s favorite Loom & Leaf memory foam mattress. Berg gets a good night’s sleep because of its Goldilocks blend of breathable comfort and sustainability, which go along nicely with its impressive durability and cooling gel memory foam that is ideal for hot sleepers. (Though if you prefer an innerspring mattress to memory foam, opt for the Saatva Classic mattress to match your sleep style.)

Contributor Katy Olson suspected the “firm, but not overly so” Avocado mattress helped relieve some of her nightly allergy sneezing. The brand makes its mattresses with 100% natural latex rubber grown on sustainable farms, along with GOTS-certified organic cotton and wool, ensuring that there are no harmful chemicals or toxic fire retardants. And during their sitewide sale, the brand is taking up to 15% off on all its organic mattresses. (You can also score up to 50% on bedding like mattress toppers or a sheet set and 10% on pillows and bed frames and furniture.)

Wayfair Sleep 8″ Medium Memory Foam Mattress

Even though Wayfair already keeps things pretty affordable, the deal has sweetened even more thanks to the brand’s sale events this season—including Way Day—during which you can score up to 80% off. Get a top mattress that’s just right for you, whether that’s with motion isolation or cooling technology.

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Casper Snow Max Cooling Hyrbid Mattress

We’ve tested five different Casper mattresses and can safely report all of them feel like a dream—so needless to say, the early Casper Black Friday sale is one we strongly advise you shop. Right now the mattress brand is offering up to 25% off a mattress purchase. This includes Casper’s Snow Max Cooling Hybrid Mattress, which AD contributor Wilder Davies described as having great temperature-regulating qualities and support for multiple sleep positions, especially side sleeping. So if you’re looking for a new mattress, it’s nearly impossible to go wrong when you shop this sale.

Puffy Lux Hybrid Mattress

For all you plush foam lovers, who wouldn’t want to sleep on a mattress from a brand called “Puffy”? Just the name inspires dreams of a plush mattress that will cocoon your body into a state of restful slumber and easy dreaming. Indeed, global features director and mattress reviewer Sam Cochran reported a similar experience when trying out the brand’s Lux Hybrid Mattress—which combines three layers of foam with a firm core support and contour-adapt coils. As a side sleeper who’s only ever slept on traditional coil mattresses, Cochran found himself “pleasantly surprised” by the pressure relief and how much of a comfortable and cooling mattress the Lux Hybrid was each night. “I love the feeling of sinking into it at night, the way the foam gives beneath your body,” Cochran says. “It really feels like the end of the day, an easy transition into relaxation mode and a nice wind down to REM cycle.” You can get this mattress at a discount—over $1,000 off mattresses—during the brand’s fall sale.

Right now you can head to Purple to snag up to $300 off a high-quality mattress. Sleeping on one of Purple’s proprietary polymer latex mattresses feels like being cradled but is still supportive with a medium-firm feel—at least according to our editorial operations director Diane Dragan. “Even though I thought I was Team Firm Mattress for life, Purple may be my new fave with its body adjustability combined with springs underneath,” Dragan says.

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DreamCloud Premier Hybrid Mattress

Our tester said that her DreamCloud mattress felt more luxe than the price would suggest, giving it an 8/10 comfort rating. She noted that the box is heavy upon delivery, but the bed is easy to unbox and set up once it’s found its place in the bedroom. The hybrid bed is a perfect blend of soft and firm and springs back into place right after she gets up, with no indent left behind. During DreamCloud’s sale, you can save 60% off any one of the brand’s high-quality mattresses and get $599 worth of accessories included with the purchase.

Awara Natural Luxury Hybrid Mattress

Awara Natural Luxury Hybrid Mattress

Awara is all about simplicity and sustainability. With just two latex mattress offerings and solid price points, it’s the ideal brand for eco- and budget-conscious sleepers. For a limited time, you can save up to 50% off mattresses—including 45% off one of our editors’ favorite luxury mattresses. Contributor Yelena Moroz Alpert tested out the Natural Luxury Hybrid Mattress, and raves about the organic materials and medium-firm, balanced feel.



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