Among the holiday season’s many Black Friday deals, very few are suited to a true budget. If something is $500 off, that would indicate it was more than $500 to start with, which, for some of us is already well out of reach. For me, deals under $100 are where I set my limit. I embarked to find good quality pieces with prices that don’t dent the savings account—and the truth is I’m getting pretty good at this. Four stoneware pasta bowls for $50, AD-editor approved down alternative pillows for $60, my favorite pan for just under $100 and a Cuisinart air fryer for $99. You get the drift.
You’ll find smart home devices blatantly absent from this list because I live in an apartment that doesn’t even have a microwave, but that’s not to say they’re not also under $100—most Amazon Echo models appear to be—it’s just to say that I’m spending my money on a butter dish from Le Creuset or a candle that smells like an ancient Roman vineyard.
Our Favorite Black Friday Deals Under $100
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Bath & Bedding
For me, bath and bedding deals are the highlight of any Black Friday sale. Some of the best Black Friday deals across the board are on sheet sets, Turkish towels, plush robes and pillows. I found deals up to 40% off on these, and our team dedicated an entire article to our favorite Parachute finds (we’ve tested most of their catalog at this point). Quince and Brooklinen are consistent bath and bedding standouts for us, too, and two super plush, long-lasting Turkish towels for $75 is nothing to pass up.
Kitchen & Tabletop
If you’ve hosted at any point in 2025, you’ve likely lost a wine glass or two. CB2 has a sexy set of four for $29, and those stoneware bowls I bragged about above are discounted for Anthropologie’s sitewide 30% off sale (that also brings us the aforementioned $35 Le Creuset butter dish). I maintain that Made In is one of the most slept-on non-stick cookware brands in our lifetime, so I’m thrilled to see their host of under-$100 options. I made coffee from an Aeropress this very morning, and many a morning for the last several years, so if you’ve not yet invested (a strong term to use for a $30 purchase) in this coffee maker, it’s an egregiously under-priced product for what it offers—namely, a great, daily cup of life’s elixir.
Home Decor
I’ll warn you before you get lost in the Flamingo Estate catalog—everything is amazing. Be careful in there. You can go from budget to bankrupt if you don’t keep your head about you. Try wading in with this Olive Tree candle, a personal favorite, before you go doggy-paddling in an equally dangerous catalog: Jenni Kayne’s. Retailers McGee & Co and Lulu & Georgia supply affordable, high-quality home goods as they always do, including a footed bowl for a holiday artichoke arrangement if you’re that sort of host, and an Aubusson-inspired tapestry bolster pillow.
Tech & Appliances
A few gadgets in here are of such high caliber, I won’t ever go back. And thanks to Amazon’s Black Friday deals, they’re under $100 for the holiday weekend. I live and breathe (literally) this pocket-size Levoit air purifier that does the work of a much bigger and more expensive model. The kitchen appliance of all kitchen appliances—namely the air fryer—is a whopping $119 off so you can dine in single-serve heaven for all of 2026, should you choose to. Lastly, this water-resistant Marshall has such an impressive battery life, I’ve had it for over four months, used it religiously, and still haven’t had to charge it. It’s also half off. But JBL loyalists will be glad to know they’re offering a whole sleuth of products well under $100 on Amazon.